Marketing Responsibly

Altria's companies make some of the most iconic brands. Our companies make tobacco products and wine for adults. Society expects us to market them responsibly. We completely agree.

That's why our goal is to build relationships between our brands and their adult consumers while taking steps designed to limit reach to unintended audiences. We make progress against our goal by understanding adult consumers and connecting those consumers with our brands.

Our companies' marketing approach begins with adherence to our Mission and compliance with all legal, regulatory and internal policy requirements. Our Code of Conduct establishes the basic compliance principles for our businesses in several key areas, including marketing responsibly. We work hard to instill a culture of responsibility throughout our marketing and sales organizations and with our business partners. 

Marketing programs vary among our companies and their brands. But the focus remains the same – to responsibly grow market share by enhancing brand awareness, rewarding loyalty and driving competitive conversion among adult tobacco consumers.